Wednesday, August 14, 2013

Piero Ferrari: My father would have liked the Ferrari of today

Many have asked Piero Ferrari for memories of his father Enzo in recent days, as the twenty fifth anniversary of his death approaches and fans of the Prancing Horse wanted to ask the company’s Vice President who bears his name, for some thoughts on the man who created the company out of nothing.

“Tough and demanding, as a father and as a boss, but also capable of gestures of great generosity and unexpected affection, aspects that he would tend to deny, “said Piero.

“Courageous and innovative and always looking to the future: one only has to think of the decision to set up the Scuderia in 1929, the year of the Great Crisis and [later] the project of creating a car factory in an Italy still living in the ruins of the Second World War.”

“It’s precisely because of this total determination to look ahead and his saying that the best Ferrari was yet to come that my father would have liked what the company has become today,” continued Piero. “Always with the future and innovation in mind, not allowing itself to be lured by the market, just as he would have wished.”

“Luca di Montezemolo has done and continues to do a great job of maintaining the essential characteristics of the Ferrari DNA: for example, he would have fully agreed with the decision to keep the production under the seven thousand cars a year mark, while increasing turnover.”

There are thousands of memories of the father that the son could tell, but a reserved nature is definitely a family trait. “Of the many memories I have, maybe the ones that have stayed with me are those linked to Sunday lunches with my mother.” (Ferrari)

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