Sauber has signed on Gutierrez to ensure it does not lose the sponsorship dollars brought in by Mexican billionaire Carlos Slim in the form of branding for the Mexican telecom company Telmex and tequila brand Jose Cuervo. Sergio Perez was also backed by Carlos Slim and he created a name for himself in 2012 with his strong drives to the podium and his ability to manage his tires better than anyone else. Gutierrez has also shown good pace in the first test at Jerez and there is no reason to assume that he is lacking talent in anyway.
For the smaller teams it is tougher to hire drivers without much backing because the budgets are really tight for them and that is a reality in Formula 1. Caterham and Marussia were in the fight for the 10th spot in the 2012 standings and whoever made it to that spot at the end of the year stood to gain at least $ 10 million from the teams share of the television revenue earnings. Caterham ended up on top thanks to Petrov's 11th place finish in Brazil and gladly accepted the extra bucks, but had to let go of Kovalainen and Petrov to put in place an all new line up with Charles Pic and Giedo van de Garde who both come with good sponsorship packages for their teams.
Martin Whitmarsh, who has hired the fastest pay driver of 2012, is not too happy with the situation and believes that there are too many pay drivers in Formula One. This results in good drivers holding up seats in junior categories for long periods of time and they are clogging up the system. He warns that this means that some drivers coming into the sport are not up to the job, while more talented but less funded drivers don't get the opportunity to enter.
ESPN F1 quoted the Mclaren team principal saying,"If you look at the churn of drivers, it is very low. One reason is because teams are conservative and don't take risks [with their line-ups] and the risks that are taken materialize in instant revenue for the team, but don't materialize in driver potential for the future. Its sad to say, but the reason that some of those guys are pay drivers, not all of them, but the reason that some are pay drivers is because they are actually and fundamentally not good enough to be in Formula One."
He has recommended enforcing a rule where every team in a junior category must have a rookie. Ruling out telling smaller teams that they must not hire pay drivers, as today's budget sadly requires them, he said, "If the top teams had to have a rookie then I think they'd be a fight over the good rookies at the bottom and the'd get sucked in because those competitive teams need them and they'd get accelerated through."